The mission of the festival is simple: To help promote and enhance the brands of the many great distilleries throughout Texas. Along with promotion, we want to educate whiskey lovers about the many top-of-the-line whiskeys being produced in our great state. And we’re doing it all while having fun, drinking great whiskey, and building memorable experiences. As an organization, we know that Texas has some of the best distilleries and whiskeys in the world. The Texas Whiskey Festival is an opportunity to showcase that.
“Why whiskey?” you might ask. “Why not!” An experienced marketer and event planner turned Texas whiskey advocate and whiskey sommelier, Jake co-founded Texas Whiskey Festival in 2017. Jake’s approach to whiskey events and classes is to have a fun, relaxed environment for participants to both sample and learn about whiskeys while making memories with good friends – old and new. Believing that the right mix of venue, ambiance, and people is the key to every good event, Jake plans all of his whiskey experiences with that in mind.
Jake is also the CFO and co-founder of Craftsmen Events, an experiential marketing firm that believes music is the heart of a good event. When not savoring a glass of whiskey or building events for clients, Jake is his wife’s #1 fan, a proud stepdad, and an aspiring pitmaster. We can’t define his space in golf, but he is happy to talk to anyone about it.